This advanced marketing course delves into strategic marketing, consumer behavior, and analytics. Aligned with CBSE guidelines, the course emphasizes practical learning through real-world case studies, providing students with a hands-on approach to marketing.

Class 12 Marketing Syllabus

Module 1: Consumer Behavior (Periods: 25)

• Understanding Consumer Needs and Wants
• Factors Influencing Consumer Behavior
• Consumer Decision-Making Process

Module 2: Strategic Marketing Management and Analytics (Periods: 28)

• Market Segmentation and Targeting
• Product Positioning and Branding
• Marketing Mix Strategies
• Introduction to Marketing Analytics

Module 3: Global Marketing Trends and Digital Strategies (Periods: 30)

• Global Market Entry Strategies
• Cross-Cultural Marketing
• Advanced Digital Marketing Techniques
• Role of AI and Data in Digital Marketing

Assessment Structure

• Regular quizzes on advanced marketing concepts
• Mid-term examinations
• Strategic marketing plan development project
• Case study analysis on marketing analytics and trends

Why This Course?

Real-World Relevance

This course is designed to provide in-depth knowledge of the latest trends in marketing, with a focus on strategic decision-making, consumer insights, and data analytics, all of which are crucial for success in today’s competitive market.

Career Readiness

The course equips students with a solid foundation in both traditional and digital marketing techniques, giving them an edge in the job market, particularly in fields like brand management, market research, and digital marketing.

Industry-Aligned Curriculum

Incorporating case studies and industry-relevant scenarios, this course ensures that students are prepared to tackle real-world marketing challenges effectively.

Holistic Skill Development

By focusing on strategic marketing, consumer behavior, and global marketing trends, students gain a comprehensive understanding of how to create and execute effective marketing strategies in various contexts.