This course explores the principles of marketing, consumer behavior, and market trends, adhering to CBSE guidelines. Integrated case studies provide practical applications of theoretical concepts, enhancing students' understanding of the marketing landscape.

Class 11 Marketing Syllabus

Module 1: Principles of Marketing (Periods: 25)

• Introduction to Marketing Concepts
• Marketing Mix: Product, Price, Place, Promotion
• Strategic Marketing Planning

Module 2: Consumer Behavior (Periods: 25)

• Understanding Consumer Decision-Making Processes
• Factors Influencing Consumer Behavior
• Techniques for Consumer Research and Analysis

Module 3: Market Trends and Digital Marketing (Periods: 30)

• Identifying Emerging Market Trends
• The Role of Technology in Modern Marketing
• Introduction to Digital Marketing Strategies

Assessment Structure

• Regular quizzes on marketing principles to reinforce learning
• Mid-term examinations to assess comprehension of core topics
• Analysis of marketing case studies to encourage critical thinking and application of concepts
• Group projects focused on creating marketing strategies, fostering collaboration and creativity

Why This Course?

Foundational Knowledge in Marketing

Students will acquire a solid foundation in marketing principles, preparing them for further studies or careers in the marketing field.

Practical Application through Case Studies

Incorporating real-world case studies helps students understand the application of marketing theories in various contexts.

Focus on Consumer Insights

Understanding consumer behavior is essential for effective marketing, and this course provides the tools to analyze and predict consumer actions.

Emphasis on Digital Marketing

With the increasing importance of digital platforms, students will gain insights into digital marketing strategies that are vital for contemporary marketing practices.