This advanced marketing course delves into strategic marketing, consumer behavior, and global marketing trends. Aligned with CBSE guidelines, it incorporates case studies for practical application, enhancing students' understanding of real-world marketing challenges.

Class 12 Marketing Syllabus

Module 1: Strategic Marketing Management (Periods: 28)

• Market Segmentation and Targeting Strategies
• Product Positioning and Branding Techniques
• Marketing Mix Strategies: Product, Price, Place, and Promotion

Module 2: Global Marketing Trends and Digital Strategies (Periods: 30)

• Strategies for Global Market Entry
• Cross-Cultural Marketing and Its Implications
• Advanced Digital Marketing Techniques: SEO, Social Media, and Analytics

Assessment Structure

• Regular quizzes on advanced marketing concepts to reinforce learning
• Mid-term examinations to evaluate understanding of key topics
• Strategic marketing plan development project focusing on a real or hypothetical business
• Analysis of global marketing case studies to connect theory with practice

Why This Course?

Comprehensive Understanding of Marketing Strategies

This course provides a thorough exploration of strategic marketing principles, equipping students with the skills to create effective marketing strategies in various contexts.

Focus on Global Perspectives

By examining global marketing trends and digital strategies, students gain insights into how to navigate and compete in an increasingly interconnected marketplace.

Practical Application through Case Studies

The incorporation of case studies allows students to apply theoretical concepts to real-world scenarios, enhancing their critical thinking and problem-solving abilities.

Career Preparation

This course is ideal for students aspiring to careers in marketing, brand management, digital marketing, or business strategy, providing a strong foundation for future studies or professional opportunities.